Editorial review: 2026-08-03 · General educational content
Fees, regulations, availability, market data and provider features can change. Verify current details with the relevant provider or regulator. This article is not financial advice.
SoFi Invest vs M1 Finance: Which is Better for USA Investing?
Overview
SoFi Invest and M1 Finance are two popular investment platforms for USA investors, but they serve different types of investors. SoFi Invest is a comprehensive financial platform with automated and active investing options, while M1 Finance focuses on automated portfolio management with its unique pie-based system.
SoFi Invest Features
SoFi Invest offers:
$0 commission trading on stocks and ETFsAutomated portfolios with 0.25% annual feeCrypto trading capabilitiesRetirement accounts (traditional and Roth IRA)Fractional shares investingNo account minimumsIntegration with other SoFi financial products
M1 Finance Features
M1 Finance provides:
$0 commission trading on stocks and ETFsAutomated portfolio management with pie-based systemPortfolio borrowing with competitive margin ratesAutomatic rebalancing and dividend reinvestmentNo account minimums$3 monthly platform fee (waived with $10,000+ assets or active loan)Focus on long-term investing
Fee Comparison
SoFi Invest:
Stock/ETF trading: $0 commissionManaged portfolios: 0.25% annual feeCrypto trading: Separate fees applyNo account minimums
M1 Finance:
Stock/ETF trading: $0 commissionPlatform fee: $3/month (waived with $10,000+ assets)Portfolio borrowing: Variable ratesNo account minimums
Best For
SoFi Invest is better for:
Beginners who want both automated and active investingInvestors who want crypto tradingUsers who prefer a comprehensive financial platformThose seeking retirement account options
M1 Finance is better for:
Long-term investors focused on automated managementInvestors who want portfolio borrowingUsers who prefer simple, hands-off investingThose willing to pay for premium features
Conclusion
Choose SoFi Invest if you want versatility and crypto access. Choose M1 Finance if you prefer automated portfolio management with borrowing options.