Zero-Commission Stock Brokers: Understanding Total Costs
The Zero-Commission Revolution
The rise of Robinhood in 2013 sparked a revolution in stock trading. Today, nearly every major broker offers commission-free trading. But how do they make money, and are there hidden costs?
How "Free" Brokers Make Money
Payment for Order Flow (PFOF)
Brokers may receive compensation for routing orders, depending on market and jurisdiction. Order routing, spreads, execution quality and disclosures vary, so an advertised commission rate is not the total cost.
Interest on Cash
Uninvested cash in your account earns interest for the broker. Some pass a portion to you, others keep it all.
Premium Services
Advanced tools, margin trading, and research reports often require a paid subscription.
Securities Lending
Some brokers lend out your shares to short sellers and keep the revenue.
Top Commission-Free Brokers
1. Interactive Brokers (IBKR Lite)
2. Robinhood
3. eToro
Cost Comparison Framework
A meaningful comparison should use the same instrument, order size, currency, execution time and account type. The following is a framework, not a current quote:
Verdict
Some brokers advertise $0 commissions for eligible products, but total cost depends on the instrument, spread, execution, conversion, market and account. Compare the current provider schedule rather than relying on a fixed table.