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E*TRADE

Stock Brokers

E*TRADE from Morgan Stanley is a leading online brokerage founded in 1982, known for its advanced trading platforms and comprehensive research tools. The broker offers $0 commission trading on US stocks, ETFs, and options, with no account minimums. E*TRADE's Power E*TRADE platform is particularly noted for its advanced charting, options analysis tools, and customization options. The platform provides access to extensive research, educational resources, and a wide range of investment products. E*TRADE was acquired by Morgan Stanley in 2020, combining its retail brokerage expertise with Morgan Stanley's institutional strength.

Data status: partially verifiedLast verified: 2026-08-03Provider website

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Catalog tags

Active Traders Options Traders Advanced Investors
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Risk Warning

Trading financial instruments involves significant risk and can result in the loss of your invested capital. You should not invest more than you can afford to lose and should ensure that you fully understand the risks involved. Leverage trading can amplify both profits and losses. Past performance is not indicative of future results. Before trading, please consider your level of experience, investment objectives, and seek independent financial advice if necessary.

Key Features

Power E*TRADE
Options Analysis Tools
$0 Commission Trading
Advanced Charting
Paper Trading
Educational Resources
No Account Minimums

Listed highlights

  • Excellent Power E*TRADE platform
  • Strong options trading tools
  • $0 commissions
  • Good research and education
  • Multiple account types

Listed considerations

  • • Higher margin rates
  • • Complex fee structure
  • • Limited international access
  • • Customer support can be slow

Quick Comparison

FeatureE*TRADEMerrill EdgeInteractive BrokersAlly InvestAcorns
RatingNot availableNot availableNot availableNot availableNot available
PricingProduct-specificProduct-specific; eligible online $0 commissions$0/trade for eligible Lite productsProduct-specificSubscription-plan dependent
Founded19822010197820172012
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Frequently Asked Questions

What is Power E*TRADE?
Power E*TRADE is E*TRADE's advanced trading platform designed for active traders. It features sophisticated charting, options analysis tools, strategy backtesting, and customizable layouts for professional-level trading.
Does E*TRADE charge commissions?
Eligible online U.S. stock and ETF trades may have $0 commissions; options, futures and other products have separate charges. Confirm current rates and eligibility on E*TRADE's pricing page.
Is E*TRADE good for options trading?
Yes, E*TRADE is particularly strong for options trading with its Power E*TRADE platform offering advanced options analysis, strategy builders, and execution tools that cater to options traders.
Pricing
E*TRADE publishes $0 online commissions for eligible US stocks and ETFs; options contracts and other products have separate contract, regulatory, exchange, or service charges.
Min Deposit
$0
Founded
1982
Mobile App
Yes
Demo Account
No
Withdrawal
1-3 business days
Support
24/7 Phone, Live Chat, Email
Regulation
SECFINRASIPC

Licence number and legal-entity verification: not recorded. Check the regulator directly.

Platforms
WebiOSAndroidDesktop
Deposit Methods
Bank TransferCheckWire Transfer