M1 Finance
M1 Finance is a financial services company founded in 2016, offering automated investing through its unique pie-based portfolio system. The platform allows users to create custom portfolios called pies with automatic rebalancing and dividend reinvestment. M1 Finance offers $0 commission trading, fractional shares, and portfolio borrowing with competitive margin rates. The platform provides access to stocks, ETFs, and mutual funds with no account minimums. M1 Finance is regulated by the SEC and offers protection through SIPC. The platform is particularly popular among long-term investors for its automated portfolio management and low-cost borrowing options.
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Catalog tags
Risk Warning
Trading financial instruments involves significant risk and can result in the loss of your invested capital. You should not invest more than you can afford to lose and should ensure that you fully understand the risks involved. Leverage trading can amplify both profits and losses. Past performance is not indicative of future results. Before trading, please consider your level of experience, investment objectives, and seek independent financial advice if necessary.
Key Features
Listed highlights
- Automated portfolio management
- $0 commission trading
- Low margin rates
- Unique pie system
- Fractional shares
- No account minimums
Listed considerations
- • US-focused
- • Limited customer support
- • No real-time trading
- • No mutual funds
- • Platform features limited
Quick Comparison
| Feature | M1 Finance | E*TRADE | Interactive Brokers | Merrill Edge | SoFi Invest |
|---|---|---|---|---|---|
| Rating | Not available | Not available | Not available | Not available | Not available |
| Pricing | $0 commission, $3/month platform fee (waived with $10,000+ assets) | Product-specific | $0/trade for eligible Lite products | Product-specific; eligible online $0 commissions | $0 commission, managed portfolios 0.25% fee |
| Founded | 2016 | 1982 | 1978 | 2010 | 2011 |
Frequently Asked Questions
Is M1 Finance regulated?
What are M1 Finance's fees?
How does M1 Finance's pie system work?
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Licence number and legal-entity verification: not recorded. Check the regulator directly.